Pricing Power & Profitability

CASE STUDIES

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Wendy Van Ryn Wendy Van Ryn

100% Increase in Service Rates in a Saturated Market

There’s an art and a science to raising your rates without alienating existing clients - especially when competition abounds at lower price points. I’ll share how I helped this business owner through this transition.

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Wendy Van Ryn Wendy Van Ryn

From Expert to Profitable Entrepreneur in a Competitive Market

Entering a competitive market, this entrepreneur needed to quickly establish herself. I’ll show you how I helped her leverage her personal brand and reputation to open her business with offers at double the rate she’d planned—ensuring profitability from day one.

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Despite raising rates and streamlining hours, I’ve become so busy that I’m about to hire an additional person! Your guidance was invaluable to the growth of my business.”

-Casey Navis, Resolve Therapeutics

“Wendy is an amazing business strategist and coach. We brought her in to help us with what were (in our minds) mundane growth ideas. Instead, we ended up with an incredible new perspective of how we could each better contribute to taking the company to the next level.

Her knack for business coaching is elevated greatly by her empathetic nature. Conversations were always reflective and insightful, leaving us with more drive than when we began.

I highly recommend hiring Wendy to help you figure out how your individual strengths should be best aligned to build a more effective business strategy.”

-David Csonka, Monarch Digital

“I needed help narrowing my focus to activities that would grow my business.

With Wendy’s guidance, I stopped spinning my wheels and focused on key actions that drive revenue.

In two weeks I signed on a client I’d been eyeing for some time. BAM!!”

-Rachel Zerull, Founder, Doxentrics

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