The Agency Years

If you remember 2005, it was still very much the early days of the internet:

Social media consisted of Myspace.

WordPress hadn’t yet taken over the market.

One-person shops had popped up everywhere to leverage a major advantage over brick and mortar agencies:

Many of them were slow to bring web development into their suite of offers.

The ad agency I’d worked for only had 1 on staff.

So…

We created opportunities for ourselves and added value by helping businesses get online, and grow their brands through their web presence.

I taught myself HTML & CSS to create my first client website. I mocked it up in Photoshop, coded it, and polished it with an interactive map I created in Flash.

I lived in Las Vegas at the time, which took the 2nd hardest hit in the nation during the recession of 2008-09.

However, I grew to capacity.

While half-built high-rise buildings were abandoned, people were looking to pivot and innovate quickly.

I learned a lot about business strategy in the face of economic recession, high competition, and overly saturated markets.

Eventually I moved out of development, partnering with other professionals to provide those services.

I found myself coaching many of my clients, and in 2017 pivoted to a coaching / consultancy model, focusing on business strategy, sales, productivity, and successful brand-building.