Yep. We said it.

And here’s why:

Every agency, consultant, and marketing expert starts with the same question:

“Who’s your ideal customer?”

Then they build your brand backwards - from market research, buyer personas, and whatever your competitors are doing.

The result?

You end up sounding like everyone else in your space… and doing what everyone else is doing.

And competition is getting harder.

It’s not your fault.

This is what the industry has done for decades - set everyone up to chase the same audience with the same playbook.

And you wonder why it’s so hard to stand out… or why more people aren’t coming to you instead of you chasing them.

And AI? It Can’t Help You.

Sure, you can ask ChatGPT for ideas. You’ll get the usual:

• “Update your Google My Business profile.”

• “Leverage SEO.”

• “Run Facebook ads.”

• “Partner with other businesses.”

• “Attend networking events.”

Sounds helpful, right?

Maybe you’ll get a list of creative ideas that have potential…

Except no AI has any idea what will actually work for you.

Because AI doesn’t sit across from you and see:

• The strengths, talents, and personalities in your company - and how they show up.

• The nuances of how you - and your team and customers - talk about your work.

• The stories that light you up when you tell them.

• The stories you keep silent about - but could have tremendous positive impact.

• The constraints you’re operating within.

• The resources you actually have (vs. what you think you need).

AI gives you options.

It can’t tell you which one will unlock growth.

But we can.