WILD COLOR by Wendy
It was a terribly designed birth announcement that evolved into a business licensing art.
It was for my firstborn, and it was 2005.
When my second was born, in 2007, I’d not only improved my skills, but people started paying me to design pieces for them.
I was in the throes of building my remote agency. I did a lot of technical work in that business, so the creativity was an outlet for me.
In 2009, I started a small ministry called Adopted by Design. I made cookbooks, t-shirts, stationery, and more for people to sell to raise money for international adoption fees.
In 2011, I started licensing some of my designs to retailers. I learned quickly about royalty agreements, rights, negotiation, terms of use, and more.
My highest ROI was over 5-figures on a design that took me less than 20 minutes to make. My designs, to date, have grossed over $900M for my largest client.
Over the years, I learned how to paint - or rather sling paint.😊
Here’s a secret:
Anyone can do it. Try it, it’s fun!
Art brought many opportunities into my life:
Licensing, speaking gigs, workshops, opportunities to coach other artists in their businesses, a public showing, magazine publication, commissions…
It was an interesting and unexpected journey.
As much as I loved the work, I’d evolved my agency into coaching and consulting. I found deeper fulfillment in helping business owners solve problems impacting their businesses and livelihoods.
So… I put my art on the back burner. I still have products on the market, but no longer actively license new work.
For now anyway… you ever know what the future holds!
Occasionally I’ll run private workshops online or in-person for people who want to learn how to make abstract art.
No, I don’t have a website, but you can contact me for more info!
See some of my art on Instagram.
- Clients -
Minted, Simply to Impress, PhotoAffections, MyCustomCase, Ink, The Gallery Collection, Cherishables, Indigo Prints, Brightside Prints, Memory Tag, Paper Culture, Photo Cards Direct, PINGG, My Publisher, Invitation Consultants
