Hi there! I’m Wendy
I’m a boy mom first, and yes, that’s an official part of my bio.
My oldest son was the reason I launched my first business back in 2005, the day after he was born.
If you want the professional version:
“Wendy is a seasoned strategist, growth expert, and coach. Over the past 20 years she’s worked with businesses and brands to scale past 6, 7 and 8+ figures, both online and offline.”
MY MISSION IS SIMPLE:
Help businesses streamline and leverage their undeniable value.
Years of strategic planning and execution led me to develop The Advantage Code™ - a comprehensive solution that helps businesses, brands, and individuals achieve their biggest goals.
Better yet - it’s designed to deliver results significantly faster than traditional agency, coaching, or consulting approaches.
What you won’t find:
Stale strategies or abstract theories
Tired tactics that aren’t effective
Burnout-inducing approaches
Instead, I focus on clear, bold, and aligned actions that accelerate your results.
HOW IT ALL STARTED
My Agency Years
Brand Strategy & Marketing Execution
2005-2017
My first business was a remote-before-remote-was-cool brand and marketing agency called Pixel Perfect. Eventually, it became RAVEL Creative.
In 2005, the internet was still in its early days:
Social media consisted of Myspace...
WordPress was just getting momentum…
One-person shops were popping up, offering a major advantage over traditional agencies that hadn’t yet embraced web development…
The ad agency I’d worked for in Las Vegas only had 1 web developer on staff.
This gap provided a huge opportunity for those willing to learn web development, and add it to their suite of offers… which is what I did.
My overall objective was clear:
Deliver solutions that would grow brand loyalty and add long-term value.
I offered and delivered brand and marketing strategy, web development, copywriting, brand design, email marketing, digital and printed collateral, and more.
At the time, I lived in Las Vegas, which took the 2nd hardest hit in the nation during the recession of 2008-09. However, I grew to capacity…
While half-built high-rise buildings were abandoned, people were looking to pivot and innovate quickly.
I learned a lot about business strategy in the face of economic recession, high competition, and saturated markets.
Over time, I started coaching clients in business strategy, leadership, productivity, and sales, eventually partnering with other agencies for execution.
In 2017, I trained as a Gallup CliftonStrengths coach, and shifted to a hybrid coaching / consulting model.
Today I help leaders and entrepreneurs create the solid foundation necessary for long-term success and business-life satisfaction.
Outside of Business
Family comes first…
You can find me hanging out with them, sharing a dinner with my oldest (now in college, and close by!) - or cheering on the Colorado Avalanche.
Most of my life has been spent in the desert, between Arizona and Nevada. I’m a true desert rat at heart.
On another note, I’m a lifelong ballet dancer, and have a passion for mid-century and vintage design.
Wherever I am, coffee is. ☕
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