My first business was a remote-before-remote-was-cool brand and marketing agency called Pixel Perfect, which eventually became RAVEL Creative.

In 2005, the internet was still in its early days:

• Social media consisted of Myspace

• WordPress was just gaining momentum

• One-person shops were popping up, offering a major advantage over traditional agencies that hadn’t yet embraced web development

The ad agency I’d worked for in Las Vegas only had one web developer on staff.

This gap provided a huge opportunity for those willing to learn… so I did.

My objective was clear:

Deliver solutions that would grow brand loyalty and add long-term value.

I offered and delivered brand and marketing strategy, web design and development, brand identity and messaging, copywriting, email marketing, and both digital and printed collateral.

At the time, I lived in Las Vegas - the city that took the second-hardest hit in the nation during the 2008 recession.

However, I grew to capacity…

While half-built high-rises were abandoned, people were looking to innovate and pivot quickly.

I learned in real time how to navigate economic recession, high-stakes environments, and fierce competition.

Over time, I found myself advising my clients in a variety of areas, including leadership, productivity, and sales.

I had a natural ability to see the bigger picture and the obstacles in the way, so I shifted most of my tactical work to other agencies.

That allowed me to focus on helping clients gain clarity, strengthen their strategy, and align their efforts with their goals.

As that work deepened, I wanted to have the tools to help leaders better understand and leverage their personal strengths on a deeper level, so in 2017, I trained at Gallup as a CliftonStrengths® coach.

Today I help leaders and entrepreneurs create the solid foundation necessary for long-term success and business-life satisfaction.

See some of the work from those years →