Overseeing a Challenging Brand Merge & Increasing Stakeholder Trust

Written By Wendy Van Ryn

Merging brands when stakeholders are attached to the one being phased out is never simple. I’ll share how I helped this organization navigate the transition strategically, while helping the Executive Director rebuild trust with key stakeholders.

Wendy Van Ryn
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Resolving the Hidden Costs of Mission Creep in an Organization